International Hospitality and Tourism Marketing

International Hospitality and Tourism Marketing

Assignment Format

An evaluation of the marketing environment analysis for a designated tourism and hospitality organisation AND an analysis of the available market segments and existing target markets.

Assignment Brief

The Mid-Term assignment requires you to assume the role of a marketing executive who has to evaluate the marketing environment and to assess the possible target markets for this organisation. The client is very keen for you to adhere to the following:
1. Critically analyse the external, internal and competitive environments facing the chosen organisation, drawing the findings together with a SWOT analyses to assess the organisation’s strategic position and to highlight possible strategic directions for the company.
2. Critically analyse the available market segments and the appropriate target markets for the designated organisation, clearly identifying which theoretical models.
3. Evaluate theories of the consumer decision-making process with respect to tourist and hospitality buyer behaviour and satisfaction.
4. Synthesize the knowledge and understanding of the critical aspects of the organisation into a coherent set of recommendations for a new key market segment for the future of your designated organisation.
This assignment should be prepared and presented individually. This Individual Report should have no more than 2,500 words (+/-10%), not including the Executive Summary, references, or any appendices you choose to include. Remember that a written report is a working document, so it should be concise, yet contain appropriate detail where required. It should also be easy to follow, so you should aim to use bullet points, tables and charts where appropriate.
A full list of references must accompany the written report. Correct report format should be used, and sources should be referenced as per the Coventry University Harvard Reference Style Guide.
Plagiarism is unethical, will not be tolerated, and may lead to failure of the unit or even the course. We recommend that you take this warning very seriously!

GRЕЕK АSTRОNОMY

The birth of astronomy closely followed the birth of civilization. astronomy has intrigued our ancestors since the beginning of time. The first civilization of human beings rose nearly 12,000 years ago. among them, Babylonian astronomy, from Mesopotamia, was especially high developed, based upon Sumerian astronomy. later, this Babylonian astronomy influenced Greek astronomy. Plato, eudoxus, aristotle, eratosthenes, aristarchus, hipparchus and ptolemy were all great philosophers, as well as astronomers. This topic asks you to examine astronomical achievements by ancient astronomers and compare them to a modern view.

Journal Entry Assignment … Principles of Financial Accounting

Required:

Windsor-Essex Tool is a manufacturing company.  It is organized as an Ontario corporation.

 

Journal entries for the month of December 2013 for each of the following transactions and events are to be prepared in proper form including explanation. In addition, any adjusting journal entries required at the end of December 2013 should also be prepared. If a journal entry is not required for certain items noted below you are to provide an explanation as to why you did not make an entry.  You should cross-reference each of your journal entries with the corresponding letter below that applies to the particular transaction or event you are journalizing.

 

Each journal entry is worth 1.5 marks (1/2 mark for fully correct debit entry, 1/ 2 mark for fully correct credit entry, 1/ 2 mark for reasonable explanation).

 

You are to assume that all journal entries made prior to December were properly prepared and that all adjustments needed on November 30 were properly prepared.  All amounts are in Canadian dollars. The company uses the straight line method of depreciation.

 

The following general ledgers accounts should be used as required.  You may not need to use all of the general ledgers accounts.

 

List of general ledger accounts for journal entry exercise

Accounts payable, accounts receivable, accumulated amortization building, accumulated amortization equipment, accumulated amortization land, amortization building, amortization equipment, amortization land, cash, cost of good sold, deferred (unearned) revenue, deposit on equipment, equipment, insurance expense, interest receivable, interest revenue, inventory tools for resale, investment in Cabana Bearing, loan payable, manufacturing supplies expense, manufacturing supplies inventory, note receivable, prepaid insurance, rent revenue, retained earnings, revenue sale of tools, share capital, utilities expense.

 

Please type your journal entries on the attached journal entry form to complete this assignment.  Students must submit a hard copy of your journal entries to Stephanie Miller by noon, February 6, 2015 latest. Attach a cover sheet including your name and student ID number.

 

Accounting Information

 

The following transactions occurred December 1, 2013

 

  1. a) At November 30 the company owned land and a building. The land cost

24,000 and now has a value of 32,000.  The building’s cost of  88,800 is near its current value if sold.  The building has an estimated useful life of 40 years with no residual value. It is currently 10 years old.

 

  1. b) Purchased a used piece of equipment for 18,000 cash. If purchased new the equipment would have cost 26,000. The estimated useful life of the used equipment is 5 years and the value at the end of 5 years is expected to be 1,800.

 

  1. c) The company rents excess space in its building to a tenant, Cabana Bearing. Windsor-Essex Tool received three months advance rent from Cabana Bearing in the amount of 1,500.

 

  1. d) Ordered manufacturing supplies inventory of 2,000. At November 30 an inventory of 8,000 of supplies was on hand and recorded on the books.

 

  1. e) Invested in a 3 month note from the bank in the amount of 10,000 with an interest rate of 3% per annually.

 

The following transaction occurred December 8, 2013

 

  1. f) The supplies ordered in d) were delivered.

 

The following transactions occurred December 15, 2013

 

  1. g) Paid for the supplies received in f).

 

  1. h) Sold and delivered a manufacturing tool to Ford at the price of 22,000 on account. The cost to build the tool over 4 months was 17,000 .

 

  1. i) Windsor-Essex Tool purchased a 10% interest in the common shares of Cabana Bearing for 10,000 cash.

 

  1. j) Placed a deposit on a specialized piece of equipment to be built for Windsor-Essex Tool at a price of 20,000. The deposit was 4,000.

 

The following items were noted at December 31, 2013

 

  1. k) The company had purchased a one year fire insurance policy on July 1, 2013. The balance in the prepaid insurance account on November 30, 2013 for this policy was 7,000.

 

  1. l) Per a physical count of supplies there are 1,000 of manufacturing supplies on hand.

 

  1. m) The supplier in ( j ) above reported that the tool is one half built and will be delivered in early January.

 

The following item occurred on January 16, 2014

 

  1. n) Received an invoice from Union Gas for natural gas used from December 16 to January 15 in the amount of 1,000.

 

СОMРАNY АNАLYSIS – МАRKЕTING АSSIGNMЕNT

Huawei Company Analysis
Business Summary of Huawei
Huawei is a Chinese-based company and its owners are entirely the staff of the company. Huawei has penetrated over 100 countries, as its market. It is based in Shenzhen in China (BNamericas 1). Huawei began its business operations, humbly, by selling telephone switches that were imported and then it took the initiative to start manufacturing the product. It grew fast and rapidly through focusing on China’s rural regions that were not exploited by the larger companies (Brian 138). Huawei operates in three segments that include carrier network, consumer business and Enterprise Business (Huawei Technologies Co., Ltd 2014). Now, Huawei is the largest telecom dealer in the Chinese market. It was limited to exploiting foreign markets but started by penetrating developing nations in Asia (Brian 138) . Later on, it started paying attention to developed nations in the USA, Netherlands and United Kingdom (Brian 138). It has operations in Latin America with main offices established in Chile, Peru, Venezuela and Brazil (BNamericas 1).
Its main services include E2E Network planning/evolution, Business and Network and customer experience management (Huawei Technologies Ltd 1). Its solutions include Go-greener that is an environmental solution advocating for environment conversation by avoiding environmental pollution. Another solution is known as Broader + smarter solutions. The company’s products include Radio Access, Network energy, Application and software, sever, Data Communication and Transport Network (Huawei Technologies Ltd 1). To be specific, the company’s devices and solutions are found in 170 regions and or countries. It accumulated annual sales revenue amounting to USD39.6 billion in the year 2013. Huawei became 285th on the award known as Global Fortune 500. In the corporate governance section, the company is said to have the Shareholders’ Meeting as the ……………….

ТHЕ IMРLIСАTIОNS ОF NЕW GЕRЕRАTIОN RЕNЕWАBLЕ ЕNЕRGY SОURСЕS FОR WILDLIFЕ АND HАBITАTS

ASSESSED SEMINARS

THE IMPLICATIONS OF NEW GENERATION RENEWABLE ENERGY SOURCES FOR WILDLIFE AND HABITATS

Each group should prepare a joint abstract 200 words (max.) and reference list for their topic. The reference list should take the form of 10-12 key references used to prepare the seminar and include for these sources a brief (3-4 lines maximum) explanation of the subjects covered by the source/why you found the source useful (staff will give some initial guidance on sources.) This annotated reference list must following the Harvard scheme and be ordered alphabetically by author surname and be sent to Martyn Waller (by email attachment in word, Arial font 10 for main text, font 11 for headings, margin 2.5cm). These will be collated and circulated to everyone on the module as a Seminar Booklet. Harvard conventions should be used; for guidance see inter alia Journal of Ecology, Journal of Applied Ecology, Biological Conservation.

Your seminar will be assessed according to:

• The group abstract (is it succinct, clear and appropriate?) and annotated reference list (is this a good and comprehensive selection appropriately explained and listed using Harvard conventions?) 30%

• Your presentation (on your sub-topic)
• appropriateness of academic content, i.e. have you adequately prepared the sub-topic
and the range of materials consulted 40%
• effective collaboration between group members in the presentation (e.g. introductory and concluding materials) 10%
• good use of visual aids 10%
• clarity of oral presentation 15 minutes max + 5 minutes question time.10%
Each group should keep a diary relating to the preparatory work for the seminar. This should include attendance at, and the frequency of, your meetings and is designed to ensure full participation by all group members.

ABSTRACT 200 WORDS & 12 REF
FOCUS ON :
 BIOFUELS BIODIVERSITY VALUSE CRIP MANAGEMENT
 WIND FARMS ONSHORE AND OFFSHORE, BIRD DISTUBANCE, HABITAT MITIGATION POTENTIAL?
 TIDAL E.G STRANGFORD LOUGH

PRESENTATION 5 SLIEDS 5 REF
TIDAL E.G STRANGFORD LOUGH ( ONLGY WHICH IS THIS IS MY PART )

ALSO CONDIDER:
IMMEDIATE DISTRUBANCE IS A BIG ISSUE BUT WHAT ABOUT LONG TERM GAIN IN CLIMATE TERMS IS THIS A VALID ARGUMENT?

ARE WE STILL AT A STAGE WHERE THE TECHNOLOGIES ARE BEING INCORRECTLY SITED?

YOU MUST FOCUS ON WILDFLIF AND HABITAT EFFECTS RATER THAN THE TECHNOLOGIES

MАRKЕTING РLАN FОR Е BООK BАG

I want to answer the following:

Marketing plan for the introduction: use the marketing framework, if you use marketing framework 5 Cs, STP, 4PS it will help you to think systematically
*product; brand name, package, etc
*Promotion; message, target to,? media (TV, radio, print)
* Distribution

РОRTFОLIО D: SЕLF-RЕFLЕСTIОNS INSTRUСTIОNS

Individual Assignment Task:
Create a self‐reflections document in which you reflect on your learning of Business Communication
concepts and skills in relation to the four MMH299 assessment tasks already completed during Tri 3.
1. Portfolio A: Speech Analysis (250 words in total)
a. Learning: What concepts and/or skills did you actually learn from doing this assignment?
b. Future learning: What you can do next to further develop these concepts and/or skills?
2. Portfolio B: Article Analysis (250 words in total)
a. Learning: What concepts and/or skills did you actually learn from doing this assignment
b. Future learning: What you can do next to further develop these concepts and/or skills?
3. Portfolio C: Business Documents (250 words in total)
a. Learning: What concepts and/or skills did you actually learn from doing this assignment
b. Future learning: What you can do next to further develop these concepts and/or skills?
4. Team Oral Presentation (250 words in total)
a. Learning: What concepts and/or skills did you actually learn from doing this assignment
b. Future learning: What you can do next to further develop these concepts and/or skills?

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