Marketing Plan

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a six to seven (6-7) page paper in which you:
1. Develop the company’s branding, pricing, and distribution strategy.
2. Provide the following marketing strategy information:
a. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
b. Develop the differentiation strategy in relation to the closest competitor.
c. Establish whether the company’s intention is to be a leader or follower within the industry.
d. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
e. Discuss the marketing research tools that you used in your marketing strategy.
3. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
4. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
7. Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
8. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
9. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
•Develop strategies to assess performance and achieve marketing goals.
•Develop pricing strategies and distribution channels for products.
•Analyze integrated marketing communications and its relationship to advertising strategy.
•Evaluate marketing research tools involved in the marketing process.
•Use technology and information resources to research issues in marketing management.
•Write clearly and concisely about marketing management using proper writing mechanics.

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overall competitiveness and investment attractiveness of the Indian food retail industry

Majority of references using scholarly publications,limit internet sources to statistics.

Other than theories which are older,try to use articles which are from year 2011 or later for more relevance and link.

Context: You are employed by Boston Consulting group and your company has been recently approached by a multinational corporation,which is looking for new business opportunities overseas.Your task is to evaluate the attractiveness of this industry.Carry out necessary research to construct an analysis of the overall competitiveness and investment attractiveness of the Indian food retail industry,using a range of published sources of information in this task such as books,academic journals,periodicals,web resources.

Part 1:Porter’s National diamond Analysis (60% of report)
Apply the extended version of Porter’s national diamond model to the indian food retail industry.

**include the porters extended diamond diagram i will upload sample slides into account later.
as shown,provide a “+” or “-” sign for the determinant. “+” = you are in favor,”-” as otherwise. From here,choose any 2 strong factors in the “-” sector to write for next part.

Part 2:Contemporary management issues (20%)
Discuss 2 key management issues that should be taken into account before developing operations in the indian food retail industry,1 of it preferably be the indian government.

Part 3:Market entry strategy (20%)
Based on research on part 1 and 2,identify 2 possible market entry strategies and discuss advantages and limitations of each.Then provide a clear recommendation to the board of directors.
Recommend the preferred entry strategy,addressing:
a) Who? if using acquisition,who is target to acquire?
b)Where? which part of India? North or South or?
c)Why? Justify ur reasons for all,resummarize it from what u wrote from above.
d)How? how do u want to get in the market?FDI? acquisition?
e)What? type of food retail industry?? vegetarian,organic,poultry,seafood,fishing etc?

Arial Font size 12.

Report should have following structure:
Table of contents

Introduction
-India economy gdp from UNICEF
-india one of world largest economy

Theoretical Framework (Porter’s National Diamond) Plus diagram

Factor Conditions
Human Resources
Physical Resources
Knowledge Resources
Capital Resources
Infrastructure Resources

Demand Conditions
subheading 1
subheading 2

Related and supporting industries
subheading 1
subheading 2

Firm strategy,structure and rivalry
subheading 1
subheading 2

Market entry strategy 1
advantages
limitations

Market entry strategy 2
advantages
limitations

Conclusion/Preferred entry strategy
justify reasons and re-summarize from above with strong and convincing stand.

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female entrepreneur in the SAUDI ARABIA

interview a Saudi female entrepreneur, on the phone then write about it

For this assignment, you must identify a female entrepreneur in the SAUDI ARABIA and interview her name and she is a designer (( I will provide you with a Saudi entrepreneur and you have to create a scenario(its ok if its fake but you have to use her name ) so talk about FAWZIA AL-NAFEA )).

phone interviews are acceptable. Email interviews are NOT acceptable. The report of your interview should be 5-8 pages. The following provides a guide for the kinds of questions you should ask. However, you are not confined to these questions. Your interview should be a conversation rather than a stop and start, question and answer session. Your grade will depend upon the DEPTH of your interview and how skillfully you follow up on your interviewee’s responses to encourage her to elaborate and go into depth.

Interviewees should be assured their names will not be revealed to anyone other than yourself and your professor and will not be used in any research based on the reports of the entire class’s

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how female students experience transition from high school to university in saudi arabia

this is part of the literature review. My research is about how female students experience transition from high school to university in saudi arabia. This the angle of my research. it will be a chapter in the literature review. I choose to talk about segregated universities where female are separated from male because my study is about female students in saudi arabia where universities are segregated. This will be conducted in king saud university in saudi. so please cover the following points and connect them to my topic and my context.
1- find articles in other countries about the role of gender in students transition.
2- The role of transition( which is the focus of my research) into segregated higher education.
3- explore segregated universities in other countries. find research why they have single sex education universities in china and saudi and other countries. where are these universities? which countries they are in. Do they have them in Europe? talk about it in international context. Define any concept you use and made every point clear and coherent so it connected to my research topic.

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Principles of Public Speaking

ASSIGNMENT 06

SP180 Principles of Public Speaking
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page for specific format requirements.

1. Create a complete preparation outline using the outline template below for a persuasive speech.

2. You may choose from one of the topics below.
a. Why banning the use of cell phones while driving should be mandatory nationwide
b. What I see as the biggest challenges young adults face today
c. Increased dependence on technology in the U.S.
d. Bullying in schools.
e. Gun laws in the U.S.

3. State the general purpose, specific purpose, and central idea clearly and in the appropriate form.

4. Limit your key points to no more than three and supporting statements with resources to no more than two per key point.

5. State your key points and supporting materials in complete sentences.

6. Summarize key points of introduction with a call for action in your conclusion.

7. Based on your submitted outline, begin writing the first draft of your speech while studying the next lesson. In Lesson 7, you will study how to write the components of your speech. The outcome of this process is a final written speech to be submitted as your final assignment in Lesson 7.

Use this outline as your template.

I. TITLE:
A. General Purpose
B. Specific Purpose
C. Central idea

II. Introduction
A. Key point #1
B. Key point #2
C. Key point #3

III. Body of the Presentation
A. Key Point #1
1. Supporting statement and resource
2. Supporting statement and resource
B. Key Point #2
1. Supporting statement and resource
2. Supporting statement and resource
C. Key Point #3
1. Supporting statement and resource
2. Supporting statement and resource

IV. Conclusion

Grading Rubric

Please refer to the rubric on the next page for the grading criteria for this assignment.

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Individual Product Development Plan

Individual Product Development Plan (90% of portfolio)

Your portfolio will provide evidence that you have understood and applied marketing theory and used external data to inform your analysis. By developing a new product in an allocated category, you will be exposed to all aspects of the marketing mix. Your work will be based on a mixture of analysis and interpretation of external data sources, in-class work on each task and application of marketing principles discussed in class.

You will be expected to source and download the relevant Mintel or Keynote report on your market category.

There are four specific tasks, which you need to submit which will represent the outputs for your individual Product Development Plan.

Word Count: You will need to write approximately 800 words for each of the four tasks. In addition, you will be asked to write an opening and closing statement; each should be a maximum of 300 words.

Opening statement: Before you embark on this assignment, reflect upon what Marketing means to you (300 words)

Task 1: Market and Business Analysis (800 words)
Carry out an external PEST analysis for your allocated market category.

As a group, decide which company you are going to use as the basis of your analysis within your allocated category and outline a suggested mission statement and key objectives.

Identify and explain the relevant marketing theory for the task and how you have applied it. Outline how you used external data (e.g., Keynote or Mintel reports).

Task 2: Segmentation, Targeting and Positioning (800 words)
Using external data sources, identify the different customer segments, which exist within your market category. Also, identify the key competitors and produce a perceptual map for your market.

Identify and explain the relevant marketing theory for the task and how you have applied it. Outline how you used external data (e.g., Keynote or Mintel reports)

Task 3: The Store Audit (800 words)

Identify one store which sells a good range of your company’s products (supermarket, high street store) and then research the following:

Reviewing the key brands on display, discuss shelf positioning, packaging, what makes the product stand out on the shelf (use photos to back up)

What are the prices of each product?

Identify examples of in store promotion with pictures to back up. Once you have identified this, please then identify other promotional messages which drive customers to store e.g. TV ads, social media activity, newspaper/magazine ads, outdoor advertising,

Identify and explain the relevant marketing theory for the task and how you have applied it.

Task 4: Product (800 words)

Design the new product for your company, identifying predicted market share, sales and profit targets (explained using a profit and loss spreadsheet). Also include brand name, packaging, product characteristics, selling price, USP, distribution strategy and communications plan.

Identify and explain the relevant marketing theory for the task and how you have applied it.

Closing Statement: Now that you have completed your assignment, review your definition of marketing in your opening statement. Reflect on what you now consider to be the definition of marketing and back this up with evidence from your assignment and the theory you have learned (300 words).

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Economics of the Middle East

One of the goals of this course is for you to become familiar with how to use publicly available data to check facts and satisfy your curiosity about the Middle East. To further this goal I ask you to prepare a brief set of slides (that would take you less than five minutes to present) that
make an interesting comparison of Arab countries, Iran or Turkey with each other or with relevant other countries.
(Do not include Israel/Palestine)
The most general database in which you can look for data is World
Development Indicators (http://databank.worldbank.org/data/Databases.aspx), but there are lots
of other more specific ones such as the Barro-Lee educational attainment data (http://www.barrolee.com/) and the World Health Organization urban air pollution database
(http://www.who.int/phe/health_topics/outdoorair/databases/en/)

Just comparing the GDP of two countries is not sufficient to earn a good grade. so do not just comparing the GDP of two countries. A good presentation has a clear hypothesis and message.
For example, in the tourism sample project, the hypothesis is that Mediterranean countries have a large tourism industry because of the attractive weather and becahes. The slides then show that this is indeed the case. And the supplementary paragraphs will explain the slides in more detail and show how they support (or, contradict) the hypothesis.
The topics can be of any area of your interest (e.g. education, gender, inequality, environment, trade, political economy…etc). As long as they are relevant to Middle East, and your hypothesis is reasonable, it will be considered as a good presentation.

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similarities and differences between Theodore Gericault’s The Raft of Medusa and Eugene Delacroix’s The Death of Sardanapalus

1. Early in the presentation, we touched on the importance and relevance of African masks and heir meanings. What other meanings can you think of that would be a practical purpose? What other animals could be represented and what would be their representation?
2. What did you notice about the features of the sculptures that they tended to have in common? What could this signify?
3. Reread the section of your textbook on Romanticism then compare similarities and differences between Theodore Gericault’s The Raft of Medusa and Eugene Delacroix’s The Death of Sardanapalus (pp. 444-446). Take note of the size of both of these pieces. The book has its interpretation of what the paintings were trying to portray but what do you think the artists were trying to accomplish by displaying such despair and violence on such a large scale?
4. Choose another work of art in your textbook (anywhere except for Chapter 19) that depicts desperation and despair. Describe in detail the image(s) in the piece you chose, and compare them to Theodore Gericault’s The Raft of Medusa or Eugene Delacroix’s The Death of Sardanapalus. What are the similarities and differences between the piece you chose and the piece from either Gericault or Delacroix? Please do not use a piece that another student has already described. Either attach a copy of the image to your discussion board response or include the page number for easy reference.
The book Understanding art 10th edition

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importance and relevance of African masks and their meanings.

1. Early in the presentation, we touched on the importance and relevance of African masks and heir meanings. What other meanings can you think of that would be a practical purpose? What other animals could be represented and what would be their representation?
2. What did you notice about the features of the sculptures that they tended to have in common? What could this signify?
3. Reread the section of your textbook on Romanticism then compare similarities and differences between Theodore Gericault’s The Raft of Medusa and Eugene Delacroix’s The Death of Sardanapalus (pp. 444-446). Take note of the size of both of these pieces. The book has its interpretation of what the paintings were trying to portray but what do you think the artists were trying to accomplish by displaying such despair and violence on such a large scale?
4. Choose another work of art in your textbook (anywhere except for Chapter 19) that depicts desperation and despair. Describe in detail the image(s) in the piece you chose, and compare them to Theodore Gericault’s The Raft of Medusa or Eugene Delacroix’s The Death of Sardanapalus. What are the similarities and differences between the piece you chose and the piece from either Gericault or Delacroix? Please do not use a piece that another student has already described. Either attach a copy of the image to your discussion board response or include the page number for easy reference.
The book Understanding art 10th edition

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Katz v. United States, 389 U.S. 347 (1967)

Citations in bluebook format

In Carrol v. United States, 267 U. S. 132 (1925) the Supreme Court held that vehicles were held to a lesser standard of Fourth Amendment protection:

We have made a somewhat extended reference to these statutes to show that the guaranty of freedom from unreasonable searches and seizures by the Fourth Amendment has been construed, practically since the beginning of the Government, as recognizing a necessary difference between a search of a store, dwelling house or other structure in respect of which a proper official warrant readily may be obtained, and a search of a ship, motor boat, wagon or automobile, for contraband goods, where it is not practicable to secure a warrant because the vehicle can be quickly moved out of the locality or jurisdiction in which the warrant must be sought.

In Katz v. United States, 389 U.S. 347 (1967), however, the Court established the right to privacy as a defense against warrantless searches.

1) Briefly summarize Katz v. United States. Please read the case at the link below.

http://www.law.cornell.edu/supremecourt/text/389/347

2) United States v. Jones, an appeal from the District of Columbia Circuit Court of Appeals that went on to the Supreme Court, on the issue of whether a warrant is needed to attach a GPS tracking device to a vehicle. Briefly summarize United States v. Jones. www.supremecourt.gov/opinions/11pdf/10-1259.pdf

3) Which argument do you find more persuasive in the Jones case, Scalia’s or Sotomayor’s Why?

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