1. Identify a research question which you believe is interesting and important. Explain why you believe it to be sufficiently interesting and important that research on it would be valuable.
[QUESTION: How do marketing communication strategies of not-for-profits fighting against poverty influence the public’s perception of the organization?
2. Set out and explain your own ontological and epistemological assumptions.
[Chosen school of thoughts: Ontology -> Constructivism. Epistemology -> Interpretivism.]
3. What methodology (not method or technique) would be appropriate to answer the question you have chosen? How do (a) the question and (b) your ontological and epistemological assumptions, inform your methodology?
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