Conduct a strategic analysis of an international company – Ryanair

You are required to conduct a strategic analysis of an international company. It is important that you relate relevant theory to the empirical information (data) you have gathered in order to analyse, and not merely describe the organisation’s strategy.

You should aim to evaluate the viability of the firm’s current strategy. You should examine the corporate strategy of Ryanair organisation and conduct and internal and external analysis. You should then evaluate your organisation’s strategy and make any recommendations for changes to the strategy that you consider appropriate. You should also consider any ethical and/or sustainability issues the company may face and propose justifiable recommendations to these ethical and/or sustainability issues.

This analytical report should demonstrate your ability to identify and employ relevant academic concepts, theories and models, and should be fully referenced using the Harvard referencing system.

You need to evaluate your chosen strategy using Richard Rumelt’s model.

questions and answers -help with assignment

What goes in the corporate/business level parts of my assignment?
Corporate = the whole company
Business = part of the company

What is the word count for each part of my assignment?
• Executive Summary – 125 words
• Introduction – 150 words
• Corporate Strategy – 450 words with corporate parent, 300 words without corporate parent
• Business level strategy – external 600 words
• Business level strategy – internal 600 words
• CSR/ethics – 225 words
• Evaluation – 225 words
• Conclusion – 200 words

Which model should I use in the external assessment of business strategy?
Porter’s Five Forces

Which model should I use in the internal assessment of business strategy?
One of VRIN, VRIO, Value chain

Which model should I choose for the internal assessment – VRIN, VRIO, or Value chain?
Each of these models has its strengths and limitations. You should use whichever model fits with the data you have gathered.
For the evaluation section of the assignment
Apply the framework of Richard Rumelt.

For the CSR/Ethics section of the assignment, can I use Carrol’s model?
Yes, provided it is relevant to your argument. Remember that all models should be used/applied and not simply described.